Digital Marketing Manager

Key Responsibilities:

• Develop and implement digital marketing strategies to enhance brand awareness and generate leads.

• Manage and optimize SEO, PPC campaigns, social media marketing, and email marketing efforts.

• Oversee content marketing efforts, including blogs, social media posts, and marketing materials.

• Analyze website traffic, social media engagement, and campaign performance using tools like Google Analytics.

• Manage paid advertisement campaigns on Google Ads, Facebook Ads, LinkedIn Ads, etc.

• Collaborate with designers and content creators to ensure high-quality marketing materials.

• Develop and execute influencer marketing and partnership strategies.

• Monitor industry trends and implement new strategies to stay ahead of competitors.

• Lead the digital marketing team and provide mentorship to interns and junior team members.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 2+ years of experience in digital marketing, preferably in an agency or startup environment.

• Proven experience in SEO, PPC, social media marketing, and email marketing.

• Strong knowledge of tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, or Ahrefs.

• Experience in content marketing and brand storytelling.

• Strong analytical skills with the ability to measure and improve campaign performance.

• Excellent communication and leadership skills.

• Ability to manage multiple projects and meet deadlines.

Benefits:

• Competitive salary with performance-based incentives.

• Opportunity to lead digital marketing initiatives in a fast-growing company.

• Flexible working hours (remote/hybrid options available).

• Professional development opportunities and training.

• Work with a dynamic team of creative professionals.