Performance Marketer

Key Responsibilities:

• Develop and execute high-performing digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other paid channels.

• Optimize PPC campaigns, A/B test ad creatives, and continuously improve ROAS (Return on Ad Spend).

• Conduct in-depth keyword research and audience segmentation to enhance targeting.

• Monitor and analyze campaign performance using analytics tools such as Google Analytics, Facebook Business Manager, and third-party tracking platforms.

• Implement data-driven strategies to maximize conversions and lower acquisition costs.

• Collaborate with content and design teams to create compelling ad creatives and landing pages.

• Stay updated on industry trends, competitor strategies, and emerging digital marketing technologies.

• Report performance metrics, insights, and recommendations to stakeholders.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 2+ years of experience in performance marketing, PPC, and paid media campaigns.

• Proven experience in managing budgets and optimizing paid campaigns for ROI.

• Strong knowledge of Google Ads, Facebook Ads Manager, LinkedIn Ads, and programmatic advertising.

• Experience with conversion rate optimization (CRO) and landing page optimization.

• Proficiency in Google Analytics, Google Tag Manager, and data visualization tools.

• Strong analytical mindset with the ability to interpret data and drive actionable insights.

• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Benefits:

• Competitive salary with performance-based incentives.

• Opportunity to work on high-impact campaigns and drive real business growth.

• Flexible working hours (remote/hybrid options available).

• Professional development and learning opportunities.

• Collaborative and innovative work environment.